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The Old Money Guide to Skiing
A Tradition of Elegance and Excellence
When one thinks of skiing, it's easy to imagine the thrill of carving down slopes or the adrenaline rush of challenging moguls. But for those who subscribe to the timeless elegance of the "old money" lifestyle, skiing is far more than just a sport—it’s a refined tradition, an opportunity to embrace both nature and culture in a most dignified manner.

A Legacy of Refined Taste
The old money approach to skiing is about understated luxury, discretion, and enjoying the finer things without ostentation. While others may flaunt the latest trends or flashy logos, the discerning skier will opt for classic, well-made gear, favoring functionality and durability over fleeting fashion. Skiing isn’t just about the mountain; it’s a season-long commitment to an elevated way of life. From private chalets to exclusive ski clubs, it’s all about quality over quantity, with an appreciation for heritage and discretion.

The Ski Wardrobe: Timeless, Not Trendy
When selecting a ski wardrobe, think of it as building a collection, not just picking out apparel. The key is timeless pieces that are both practical and refined:
Outerwear: A tailored ski jacket in classic hues like navy, charcoal, or hunter green is a must. Look for outerwear crafted from technical fabrics that ensure both warmth and performance but avoid any garish logos. Quality craftsmanship from heritage brands such as Moncler, Fendi, or private ateliers will stand the test of time.
Ski Gear: Opt for skis that are less about ostentation and more about durability and performance. High-end, custom skis can be crafted from companies like Stöckli or Volkl, which are renowned for their precision and attention to detail. Accessories should be understated: leather gloves, wool scarves, and simple but elegant goggles will do the trick.
Footwear: After a day on the slopes, the après-ski scene awaits. Here, quality leather boots—both stylish and practical—will take you from the snow-covered village streets to your fireside retreat.

The Art of Après-Ski
When the skiing day winds down, it’s time for a long-standing tradition among the old-money set: Après-ski. But this isn't just about hitting the nearest bar and guzzling cocktails. Instead, the après-ski experience is about gathering with family and friends in a refined, intimate setting. A private chalet, perhaps, with a roaring fire and a selection of wines or aged cognac to savor the day’s accomplishments.

The Ski Resorts You Should Know
While there are plenty of popular destinations, the true old-money skier gravitates toward the more exclusive and less commercialized locations. Think St. Moritz in Switzerland, Aspen's less crowded areas like Buttermilk, or Kitzbühel in Austria. These locations, often reserved for those in the know, offer the ideal combination of world-class skiing and a discreet, serene atmosphere.
For those who seek privacy, many of these destinations boast private members’ ski clubs, such as the renowned Courchevel’s Les Airelles or the private clubs in Zermatt. These sanctuaries provide an escape from the crowds, allowing you to enjoy both the sport and the surrounding alpine beauty in peace.

Etiquette on the Slopes
The old money skier has a sense of dignity both on and off the mountain. They understand that skiing is a privilege, not a race. They abide by the golden rule of mountain etiquette—respect for others, slow speeds in crowded areas, and courteous behavior on the lifts. If you’re an experienced skier, offer advice to beginners in a gentle and encouraging manner. If you’re a beginner, learn with patience and respect the learning curve of others.

A Legacy to Pass Down
One of the joys of skiing in this world is the opportunity to pass down the tradition. Family-owned chalets, bespoke ski gear, and an understanding of mountain culture are often handed down through generations. Skiing isn’t just a hobby; it’s a means of creating lasting memories that connect family members and friends across time.

As you head to your next ski destination, remember that skiing in the old-money tradition is about much more than just the sport. It’s about embodying a lifestyle of elegance, taste, and respect for nature and heritage. Whether you’re enjoying the quiet morning hours before the first chairlift ascends or winding down in a luxurious ski lodge, the old-money approach to skiing is a reminder to savour the moments, appreciate the details, and embrace the mountains in style.
